Andy Wolf is...?
Andy Wolf is an independent eyewear brand based in Austria with a different approach to design, and a great passion for traditional eyewear craftsmanship with a big focus on conscious producing.

What about its unique style. How would you describe it?
We have a love for shapes, colours and details, and this shows in collections.

What are the pillars on which the brand is based?
Design, handmade in Austria and France, sustainability and always tightly linked with the fashion world.

Could you define the vision of the brand?
Andy Wolf has the perfect frames for everyone. We do not design for a specific target group but have the ambition to design the perfect glasses for everyone and underline the personality of the wearer. And we want to assume social and sustainable responsibility as a brand.

What are the features of the new collection and what is its inspiration?
‘Boldless’, our new interpretation of frameless eyewear, is one of the highlights of the new collection. As the name suggests, all design elements such as the cheek piece and bridge come to the fore and the frame is dispensed with entirely. We also wanted to design a counter-current to the often seen smaller and delicate rimless models, and make a larger version while also making the temples more concise.
As always, colours also play a big role for us – so there are exclusive colours again. The choice of colours was inspired through and through by the digital world as we launched a campaign with 3D artist Fynn Negele for this season which blurs the border between virtuality and reality – genuinely phygital. For one model, for example, the design team developed a colour in which the top layer has been given an iridescent, rainbow-colouredmother- of-pearl coating. There are also numerous colour combinations in pink, purple and orange – reminiscent of the RgB colour world.

Achievements and things you are still striving for?
One of the things on our agenda is, and remains, further development in terms of sustainability. There is still a lot to do here in the industry, and we want to continue working on ideas and technologies to make our product even greener. This is an important topic not only for us but also for our competitors, and we want to be pioneers and idea providers for others here as well.

What feeling do people get from wearing Andy Wolf frames?
our goal is to make our customers feel good, first and foremost, and also to convey a certain self-confidence through the extraordinary design.

How does the world look through a pair of Andy Wolf frames?
Colourful, inspirational and always fun.

What makes you dream and what about your frames makes the wearer dream?
As we mentioned briefly earlier, our new campaign is inspired by the digital world, and we created a dreamy and colourful digital floral setting basedonourrealwildflower meadow which we have been recultivating since 2022 – we plant one square meter of it for every pair of glasses sold. projects like these make us dream that we can keep improving, and we want to keep working to make those dreams a reality, for all of us to make our real world more colourful, more conscious and, most importantly, more collaborative. This is also what we want to give our customers along the way.