How is the pandemic impacting your brand strategies?
Unfortunately, travel is essential for international development, but right now it is impossible. We are hindered in our development strategy with our existing partners but also in our expansion plans. I, on the other hand, have never been so inspired and productive; this is why I had to launch a new brand. I called it ‘Blush’. 

Is the Blush collection a consequence of these changes? Can you describe it? What is its target?
Not being able to reveal our smile hidden under masks, I decided to brighten up our gaze. It is an anti-gloom collection, both in terms of its style and luminous shades, as well as in terms of its price. Blush is elegantly simple with a subtle and refined design, in those colour combinations that have always characterized my style. These are feminine and original glasses for all ages: a sparkling accessory at a sweet price

Social media is ever more essential in brand communication. How are you employing these tools?
Caroline Abram became a ‘love brand’ and we engage with more and more women on social media every day. We work on creating a strong link with them by answering their messages, providing personal advice on how to choose their glasses and sharing their pictures. Whether they are bloggers or not, we consider each of those women to be an ambassador for us. We created the ‘Caroline’s Girls club’ for our devoted followers; a way to guide them to our partners’ stores. On top of that, we also provide a lot of content to help our customers communicate alongside us.