What are the unique technical aspects of your product?
We've developed unique patented techniques for assembling our frames that don't need any screws or involve any industrial processing. One distinguished example in the technical eyewear design industry is our rimless glasses design. It has a special technique that allows opticians to mount and de-mount the lens in seconds using only their hands without the need for any pliers and devices.

Tell us more about your collaborations...
We are always excited and open to collaborating with other brands with whom we share values, especially if this collaboration gives a new dimension to our offering. In 2020 we collaborated with Zeiss to develop an exclusive collection for Zeiss Vision Center all over the world, to enrich their individualised offering. In 2022 we had a collaboration with Marie Sophie Dion, the famous optician from Montreal, creating a capsule collection that merges Montreal and Dubai inspirations.

2023 has seen Monogram recognised by the Mido Jury as the number 1 sustainable eyewear - obtaining the international CSE award. How important is respect for the environment to you?
Developing and producing sustainable products is a shared responsibility of every industry to elevate responsible consumer consumption, lower the carbon footprint, and improve the entire supply chain and thus protect valuable ecosystems and reduce pollution. We know that the eyewear industry is small compared to other kinds of industries, but we believe that eyewear is hugely involved in everybody's life and this designates it as a perfect social example to learn from. We continuously change and apply new production protocols to gradually apply sustainability in every aspect of our production.

Could you tell us something more about your unique production model?
As you know, Individualised, custom-made and sustainable products are nowadays trends. Our in-house unique and dynamic production model, completely different from traditional eyewear production models, gives us a high level of customization ability with a very short delivery time, fulfilling consumers' increasing desire for exclusivity, personalised, and technically advanced eyewear. Our handwork and production models also allow us to reduce raw material waste and energy consumption to zero which leads to a sustainable environment.

What is next?
We are currently (and always) working on new product lines and several upgrades to some of our current collections to be introduced to our Silmo booth visitors. In terms of marketing and expansion, this year we are planning to add the US market to the 45 countries where we are currently present. And, of course, our dreams have no limit for continuous development and expansion.