Words Editorial Staff
Made in Italy, innovation and resilience. According to founder, Antonello Calderoni, these words fully describe Kyme. He tells us how the brand is dealing with the pandemic and the importance of its Italian roots
As an independent Italian brand how are you coping with this period marked by the pandemic?
We are facing this epochal period head-on. In 2020 we demonstrated our resilience thanks to our production force and internalized organization. We softened the blow and we are reacting accordingly.
What will 2021 be for Kyme?
For Kyme, 2021 is going to be the year of innovation. We will exploit the transformations of the brand as much as we can and adapt them to this new world.
Creativity, innovation, sustainability post-sale services, e-commerce: in your opinion which competitive advantages will help companies and brands to rise up from the pandemic?
All of them! Kyme believes in creativity and sustainability and also understands that digital and e-commerce platforms are everyone’s present and future, so we are providing funds to strengthen the investments.
Which is your strongest market and where would you want to concentrate in the future?
Today our strongest markets are Italy, naturally, and some European countries. Regarding the future, we are heading into the difficult market of USA with a new business model capable of finalizing the real 100% Made in Italy.
Your last 2020 collection was called “Made in Italy”. How important are your Apulia origins?
Made in Italy is everything! It is worth 100% of the product. We are proud of our Apulia origins: Apulia represents Italy in the creation of that Made in Italy which always remains the world number one
What innovations are in store from the next collection?
Something absolute and revolutionary, compatible with all the necessities of today and tomorrow. But we don’t want to reveal too much about our top-secret project. It will bloom in late spring.
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