How has the Lunor brand evolved over the years?
Lunor as a brand has undergone significant evolution over the years, adapting to changing trends while maintaining our commitment to quality and timeless design. We started with a focus on small metal glasses, but today, our main emphasis is on acetate frames, reflecting the shift in consumer preferences and our ability to innovate within the industry. Despite these changes, we continue to draw inspiration from the best design approaches of the past, ensuring that each new collection remains true to Lunor’s heritage.

How would you define the office core aesthetic, and which elements of this trend resonate most with Lunor’s design?
The office core aesthetic in eyewear brings back the vibes of the 90s with its small, angular shapes, creating a look that is both minimalist and sophisticated. This trend combines clean lines with a professional elegance that resonates strongly with modern style preferences. At Lunor, we recognized the appeal of these design elements early on and incorporated them into our A12 line about four years ago, demonstrating our ability to anticipate and align with emerging trends. This trend aligns perfectly with Lunor’s design philosophy, which emphasizes the fusion of tradition and contemporary design. Our frames are known for their understated simplicity, ensuring that they not only capture the essence of the office core aesthetic but also embody the durability and comfort that Lunor is renowned for. By seamlessly blending classic 90s-inspired styles with modern sensibilities, we create eyewear that is both timeless and relevant, making a subtle yet stylish statement.

Can you describe a pivotal moment in Lunor's history that significantly influenced the brand's trajectory?
One of the most pivotal moments in our history was the media attention we received following the death of Apple founder Steve Jobs. Steve Jobs was often seen wearing his iconic Lunor round glasses, which brought a tremendous amount of attention to our brand. The spotlight on his eyewear choice highlighted the quality and timeless design of Lunor glasses, significantly boosting our visibility and reputation worldwide. This moment underscored the impact of influential figures on brand recognition and helped cement Lunor's position in the premium eyewear market.

Can you share any insights into the creative process behind the latest collection? How does it reflect current trends and future directions?
The newest collection features striking new shapes and colours in our A14 line, embracing a bold style that reflects the current trend towards more expressive and statement-making eyewear. For our A12 line, we've introduced additional colours with gradient effects, providing a subtle yet sophisticated update that aligns with contemporary aesthetic preferences.

How does Lunor ensure that its eyewear not only enhances vision but also provides a unique aesthetic experience?
Our design philosophy focuses on understated elegance and classic aesthetics, allowing our eyewear to complement a wide range of personal styles. By prioritizing both form and function, we ensure that wearing Lunor glasses is not just about seeing better, but also about making a sophisticated style statement.

How do you envision the role of eyewear evolving in everyday life, beyond its functional purpose?
Today, glasses are a vital part of personal style and self-expression. We envision eyewear continuing to play an integral role in fashion and lifestyle, serving as a versatile accessory that enhances one's overall look.

What achievements has Lunor reached, and what goals are you still striving for?
One of our proudest achievements is the expansion of our global presence, with an increasing number of sales points worldwide. This growth has allowed us to bring Lunor’s timeless designs to a broader audience, strengthening our position as a leading independent brand in the eyewear industry. Looking forward, we strive to continue innovating in both design and technology, ensuring that our products meet the highest standards of quality and style. Our goals include further expanding our market reach, enhancing our sustainable practices, and continuously improving our customer experience. We are dedicated to maintaining our legacy of excellence while adapting to the evolving needs and preferences of our customers.

What feelings do people experience when wearing Lunor frames?
When people wear Lunor frames, they experience a deep sense of satisfaction that comes from embracing the concept of ‘slow eyewear.’ Wearing Lunor frames evokes feelings of confidence and timeless elegance, as our designs are carefully balanced between classic aesthetics and modern functionality. Our customers often appreciate the comfort and fit of our frames, which are designed to be worn with ease throughout the day. Beyond that, there is a sense of pride in wearing something that is made to endure, reflecting a mindful choice to invest in quality over quick trends. 

How does the world look through a pair of Lunor glasses?
The world through a pair of Lunor glasses is seen with unparalleled clarity and precision.