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Stories

Mykita


The meaning of Zeitgeist

Words Alessandra Albarello

13/12/2023

Ethics and aesthetics. Technology and craftsmanship. Heart and head. As a boy 20 years ago, Moritz Krueger was dreaming of independence – something he continues to pursue...

Places are like meetings; they define roads and destinations, indicate directions, evoke atmospheres, memories and emotions. And, so it was for the Berlin company, whose first headquarters, a former children's day care centre (Kita in german) when preceded by an unequivocal adjective of belonging, suggested the name Mykita. But the company has also transmitted, like an imprint, a culture of curiosity and play through an open-minded way of working that has always focused on the authenticity of human exchanges and on fundamental values, linked also to a social sensitivity and respect for the environment.

It is no coincidence that the company founded in 2003, immediately became a point of reference for that innovative and iconic screwless hinge that we find today in the new collections. Unlike Moritz Krueger, the visionary founder of the brand at just 24 years old, few have managed to break the rules of large groups from the beginning, proposing a uniqueness that passes through the immediacy, simplicity and freshness of ideas. This is the result of a rapid, intelligent, deep and continuous search for productive and constructive solutions, of correlations with other scenarios, with other worlds, of visions that go beyond the dynamics and strategies of the company and look directly at the landscapes, at the people. Craftsmanship and technology, hands and machines, hearts all come together to build something unique, not only a company but a coherent style of life and work visually translated into Mykita Haus, a space that groups the activities of the company today in a historic building in the heart of Berlin Kreuzberg and that perfectly represents the holistic spirit of Mykita.

"Our modern manufactory gives us a consistent way of doing things. Combined with our established ingredients in construction, materials and surfaces, this ensures our products have a coherent design language. At the same time, our eyes are open to the world, we are curious and playful by nature, and developments in technology, culture and the zeitgeist all flow into our creative process – we think of it as infusing intelligence into objects”, says Moritz Krueger. And, not surprisingly, he mentions the term zeitgeist, a word that contains many others, immediately evoking a philosophical dimension, an attitude careful to grasp any mutation and new breath of the surrounding reality of his own era, and thus creating continuous connections and intertwinings with music, fashion, art and the film industry.

 

 

Over time, important collaborations have come about, such as the ones with Moncler, Maison Margiela or Bernhard Wilhelm and, more recently, with 032c, a media and fashion company in Berlin, in an agreement that resulted in the creation of Marfa, a futuristic mask made of Mylon, a patented material by Mykita, which will launch in 2024. Or the Studio 12.5 model in lightweight stainless steel worn by Carrie (aka Sarah Jessica parker) in the tV series ‘And Just Like that...’ inspired by 1920s Hollywood glam. undergoing multiple quality tests to ensure a longer life, the collections are made of only three materials: stainless steel, Mylon and Acetate Renew.

And speaking of acetate, in 2022 there was also a bold turning point: Mykita decided to switch the acetate supply to the sustainable Acetate Renew, thus becoming a virtuous example to follow for many other companies in the sector. Meanwhile, the path towards the circularity of sustainable production and conscious consumption has reached other goals. "Currently 90% of our frame materials consist of recycled content. Our signature metal frames have always been made from stainless steel consisting of 90% recycled content and 10% raw material. In 2023 we closed the loop with our supplier and now return our leftover stainless steel to achieve full circularity.

But what is more important for us is taking a holistic view. Our definition of a ‘sustainable direction’ is focused on product longevity, not only on materials”, says Moritz Krueger. In addition, to avoid overstock, the basis of production is MtO (made to order) and a CSR department has been introduced to also start monitoring and reducing harmful emissions. Essentiality and consistency therefore on several fronts, but also transparency, ethics and the pride of having conquered an indispensable independence, creating in-house technology and specialized machinery. As Moritz Kreuger states, “With our independently owned and operated production, we have always had full autonomy and transparency of our design and production process and will continue to take steps to reduce the environmental impact of our product and entire operation.” But there’s more to come to it.

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