'Necessity is the mother of invention': this is why after two years of pandemic the Düsseldorf based German brand is ready to launch two new lines
How has your business been changing post pandemic? And how did you face this crisis?
2020 was a tough year with a lot of challenges for our industry and for us as an independent eyewear brand. We had several lockdowns with restrictions for our customers and so we faced less business than usual. But as the saying goes, "Necessity is the mother of invention". We used the time to create a new gentleman's eyewear line called Tuxedo. Added to this we created a little higher priced and even more feminine line called Luuna by Ulli Mahler. The whole team is very proud to show the 'Forever Young' model from this line through Eyebook, even before any customer gets to see it.
What are the distinctive features of your brand and how have you been evolving your design and your products over the last few years?
I think every eyewear designer has some kind of handwriting which you can see in the design of the frames. The design of a new shape is always 'inspired by faces'. We know that a great shape for a frame can't be designed within seconds; a great fit takes time to evolve. And every detail has to be seen in context to be able to design a perfect fit and extraordinary shape. In addition to the shape design and fit of the front we always consider rare acetate materials and colours. For Luuna by Ulli Mahler we have created unique acetate colours with a process of lamination. Both the colour and the shape of a frame have to always underline the individual appearance of a face.
What's your approach to the markets outside Germany and what are the main challenges you're facing in the internationalization of your brand?
We are very successful in German speaking countries and could get some international customers, but as we are experiencing strong growth in our domestic market we have not focused on the international business yet. But now our potential to obtain customers around the world is quite relevant and we are open for agents or distributors to get in contact with us.
Tell us something about your new collections.
We focused on even more special and exclusive acetate colour combinations as well as on increasing the sustainability of our company. So we started only using BIO acetate for our new Luuna series. We also started a new titanium line which brings the most possible comfort in wearing it. Once you've tried it on, you won't ever wear another frame.
What are your goals for the next seasons?
We have developed a sunglass collection and a titanium line for our gentleman's brand Tuxedo and can't wait to show it to our customers in September.
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