Design Eyewear Group

DEGree, the new flagship store

Words Editorial Staff


Design Eyewear Group opens DEGree, their very first flagship shop near their Parisian office.

Eager to meet their wearers and offer them a unique brand experience, Design Eyewear Group opens their very first flagship shop near their Parisian office. An invitation to discover the immersive universe of the nine iconic brands of the group: Face a Face, Prosedign Denmark, Woow, Inface, Nifties, Kilsgaard, Alium, William Morris and Charles Stone through their wide sun collections.

DEGree welcomes its customers in a warm place in the heart of Paris, a bustling capital city that is always full of inspirations, especially in terms of sun trends. A showroom space in the shop is dedicated to optician customers wishing to discover their collections, deepen their knowledge of the brands or simply discuss with them.

Design Eyewear Group's CEO, Lars Flyvhom, expressed his enthusiasm for this milestone, stating: "We have long sought a space where we could merge our new Paris sales and design office with our first flagship store. We are truly excited about the prospect of consumers and customers immersing themselves in the essence of our brands within a single physical environment. Moreover, we look forward to extending invitations to customers for events, meetings, and presentations in such exquisite surroundings."



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