Flagship store in Turin

Words Editorial Staff


Fabbricatorino expands its flagship store in Turin as part of the continuous development of the company

As part of the continuous development of the company, Fabbricatorino has recently expanded its flagship store in Turin. The novelty, which comes after the opening of single-brand stores in Rome, Milan, Florence and Sansicario, is a new important strategic showcase in the center of the Piedmontese capital and it is part of the company's growth plan that aims to count, by 2026, over twenty single-brand stores.

The store, located in via Lagrange 31, can now count on three large windows visible directly from the street. The new space of 60 square meters is flanked by the same 60 square meters of the existing store, now intended for the visiting room: the two areas are communicating not only with the inner courtyard, but also with the central warehouse and offices, for a perfect integration of the different business realities. 

The renovated store is characterized by a mixed display system divided into corners: a display case with an interchangeable bottom stands out to enhance the materials and the illuminated shelves to highlight the colors and quality of the frames. The store fully embodies the philosophy of Fabbricatorino, which blends tradition and innovation. On the one hand, the dark wood of the display structures and desks for personalized sales recalls the high quality of the artisan tradition, on the other hand the monitors connected to the tablets give users an immersive and phygital experience, acting as a bridge between the physical store and e-commerce.

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