What news and innovations can we expect from Essequadro in 2025? How do they align with your long-term vision for the company?
In 2025, Essequadro will strengthen its global positioning. We will continue to embrace the Industry 4.0 model integrating advanced technologies, including artificial intelligence, into our production processes to improve efficiency and sustainability. AI will support product innovation by providing insights into market trends and consumer needs. Among the most significant innovations, there will be a strong focus on human capital, with dedicated programs for training and skills enhancement. The 2025 will mark a turning point in product innovation: we plan to introduce new eco-friendly materials and designs that celebrate the dialogue between craftsmanship and modernity.

How does the acquisition of Kyme fit into the group's strategy for growth and international expansion ?The acquisition of Kyme is a strategic step to expand our brand portfolio and access new market segments. Essequadro offers Kyme financial resources, operational expertise, and new distribution channels. In the near future, Kyme will continue to innovate in design, expanding the range to meet the needs of gen z while never forgetting its roots in contemporary vintage style. Tradition and innovation will co-exist to generate value and visibility on a global scale.

Essequadro oversees multiple brands, including Kyme. How do you ensure these brands maintain distinct identities while fitting into the group's ethos?
Each brand within Essequadro has its own unique story, distinctive values, and specific target audience. Our mission is to preserve this, while aligning with the group's core principles. We ensure each brand maintains its individuality while contributing to the shared vision of creating emotions, experiences, and, most importantly, a deep connection between our customers and the Essequadro world.

What are the next steps, short term, for Essequadro?
Essequadro will focus on three key areas: global expansion, digitalization, and sustainability. The opening of new markets will be accompanied by advanced digital strategies that improve corporate welfare and customer service.

Originally published on Eyebook 33