A successful path: Antonio Jovè, Head of EMEA of Marcolin, talks about the future of the company, while celebrating a 60 years history
What’s your balance of 18 months of pandemic? How did you face this global challenge?
We considered 2020 as an opportunity to learn and from which we took several hints: efficiency became the key word of Marcolin’s restart. Flexibility, promptness, speed of action and reaction to a constantly evolving context such as the current one are the drivers of the change that the company began. Of course, in 2020 our business was impacted by the effects of the pandemic, but starting from the third quarter of 2020 we have seen a gradual recovery, which continued into the fourth quarter. Then the first half of 2021 was overall very positive, despite still influenced by Covid-19 lockdowns in most geographies where we operate. Now we are very pleased that the second quarter of 2021 showed very positive results back to 2019 levels almost in all geographies.
60 years of Marcolin: how are you celebrating this important anniversary?
We are proud of this milestone, especially in such a challenging period. 2021 has been the year of restart. In January 2021 we signed a sponsorship agreement with the non-profit organization TEDxCortina: this is a sign of deep link with our territory. 2021 also represented the key moment to invest in our brand equity: in the first semester of the year we worked on a project to redefine our visual identity and we launched a new logo and new corporate guidelines. Moreover, a logo celebrating Marcolin 60th anniversary has been developed.
What’s the role of the house brands, like WEB Eyewear, for your company?
Marcolin is a healthy and performing company with an excellent brand portfolio, diversified, balanced, and made up of well-defined and recognized brands worldwide. Web Eyewear is our most important international house brand. In July 2021, we have launched an exclusive edition designed to celebrate our 60th anniversary. The collection stays true to the brand’s heritage in terms of luxury and elegance, two distinctive traits of its style. Web Eyewear’s signature aviation-inspired torchon metal detail is featured on the front of the men’s sunglasses and on the temple wire core of the women’s style. At the time being, Italy, France, Spain and Benelux represent key countries in Europe for Web Eyewear, and we are working to further increase the brand awareness on a global scale.
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